News site Salon.com announced today that its unique visits have risen 20% year over year for the second quarter of 2010, while revenue has risen 40%.
The company said that traffic from referrals has climbed 120% from the second quarter of 2009, and social media traffic is up 720%. (It perhaps bears noting that social media traffic often constitutes a vanishingly small proportion of a site’s Web traffic, and as such is subject to immense volatility.)
â€œWe are pleased that our efforts to evolve and expand Salon are bearing excellent results,” said Salon Media Group CEO Richard Gingras in a statement.
The company attributed the rising revenue and traffic numbers to the recruitment of new talent, partnerships (including one with bookseller Barnes & Noble).
Salon is also working on using HTML5 to create platforms for mobile devices like the iPad.