Sailthru Integrates with Custom Audiences

Sailthru, a customer interest-based automated personalization platform, announced today that the company has integrated Facebook’s Custom Audiences into its technology.

With this integration, marketers can now target and acquire prospects, build personalized Facebook ad campaigns, and continuously engage with their most valuable customers using Custom Audiences and the Lookalike feature by extracting insight from Sailthru’s database. Marketers can then target customers based on different data sets to ensure they’re reaching the audience with the highest likelihood to engage with a brand.

Blake Chandlee, vice president of partnerships at Facebook, said in a press release:

We’ve seen great success with Custom Audiences, and this integration is further proof that brands working with trusted advisors – such as Sailthru – have unprecedented abilities to influence their consumers where they are spending most of their time online – both on desktop and on mobile.