SAG's Ad Meant for the Moguls & Murdoch on the Markets

As studio chairmen and agency heads all attempt to escape the jowls of Hollywood and its labor problems, the Screen Actors Guild has a bright marketing executive. SAG bought an full-page ad in the local paper for Sun Valley, the Idaho Mountain Express, that said simply: “We Want a Deal.”

It was aimed at the studio heads up here, including Universal’s Ron Meyer, DreamWorks’ Jeffrey Katzenberg, Sony’s Sir Howard Stringer, Disney’s Robert Iger and agency senior executives like ICM’s Jeff Berg, CAA’s Richard Lovett and Bryan Lourd, UTA’s Jim Berkus and William Morris Agency’s Jim Wiatt.

Unfortunately for SAG, as Sony chairman Stringer told mediabistro: “Unfortunately for the Screen Actors Guild, we don’t see that newspaper up here.