Saatchi & Saatchi L.A. Hires Directors of PR, Earned Media

In fact, specifically our friends in advertising because the last person you want conveying the core messages of a multi-million dollar ad campaign is someone with a hipster name like Miso, who cares more about the slicked-up curl of his overly mustachioed face than the benefits of a call-to-action.

Saatchi & Saatchi Los Angeles has announced some new hires to help. Mike Cooperman will be director of public relations, and fellow newbie Romina Bongiovanni has been named director of earned media.

“We’re thrilled to have Mike and Romina join our incredible team at Saatchi LA,” said John Lisko [executive communications director of SSLA].