Rush Limbaugh's Comments Cost Cumulus Millions
Radio broadcaster Cumulus Media says it lost millions of dollars after Rush Limbaugh went on his offensive tirade against Georgetown Law student Sandra Fluke. Advertisers immediately began distancing themselves from the radio host to the tune of “a couple million” dollars in lost ad revenue. CEO Lew Dickey also attributed losses during the quarter to lost L.A. Dodgers broadcasts and other factors.
It’s also possible that, since Limbaugh’s show is carried on hundreds more stations (a total of 600) than the 38 broadcast by Cumulus, the
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in