Running on Empty

And in response to that prior post, mocking myself while mocking an industry that mocks itself, here’s something that sounds refreshing. At least until it’s discovered that it’s being run by some big agency, a real awards show, or is strange viral thingie for something like “The People for Ethical Treatment of Clients and Consumers” (don’t worry — no funny acronym here). Anyway,it’s the soon-to-begin Empty Box Awards, a grand idea that’s the antitheses of your standard advertising awards.