Ruder Finn has launched a technology and innovation practice and brought on Sabrina Guttman as global head of technology and innovation to lead it.
The firm has previously worked with tech clients, but, the firm’s press release says, this practice is “specifically designed for the high-growth technology industry.”
Guttman will be based in Ruder Finn’s San Francisco office, reporting to co-CEO Kathy Bloomgarden. She’ll handle work across the globe. Previously, Guttman was GM of AxiCom North America, handling the company’s business with Dell. Over her 15-year career, she’s also worked with clients including HP and IBM and has held positions at companies including Burson-Marsteller.