Rubicon Adds Malware Fighter SiteScout

The Rubicon Project has acquired SiteScout in a further bid to build out its publisher-side tech platform.
 
Los Angeles-based Rubicon plans to provide SiteScout’s software to publishers wary of passing on viruses to users through ads often carried via third-party ad networks. The company estimates that potential malware attacks via such placements risk $600 million in digital ad spending every month.
 
SiteScout’s “virtual machines” mimic real users visiting Web pages in order to smoke out ads with malicious code and block them.