Rubicon Acquires Others Online

The Rubicon Project is adding behavioral targeting to its products for publishers with the purchase of Others Online.
 
Others Online is a 10-person Seattle startup that tracks consumer behavior to figure out individual affinities. The Rubicon Project plans to integrate Others Online technology in order to help publishers manage data providers in much the same way as Rubicon helps them manage ad networks.
 
“Job No. 1 was to build a great monetization platform,” said Rubicon CEO Frank Addante (shown).



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