Rubenstein's Resolution for NYC
In the Metropolitan section of The Times, Howard Rubenstein joins a number of quintessential New Yorkers including Russell Simmons, George Steinbrenner, the Naked Cowboy, Donald Trump, and Jimmy Breslin in offering New Year’s resolutions for the city.
Rubenstein offers an entire PR plan in a few sentences–recognizing in his own way that user-generated media is where it’s at. No longer can he merely make a few calls, the don of the industry recommends wholesale media training for the entire city:
“I think the city has to create a million advocates for itself by crisscrossing New York and reminding everyone of all the great pluses we have, so when people go visiting other cities, states or other parts of the world, average citizens can promote New York.
Continued
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in