“After eight wonderful years directing the Rubell Family Collection in Miami a new adventure has begun,” Mark Coetzee tells us. What’s next for the Johannesburg-born curator, scholar, and artist? Directing creative pursuits at Puma, the “Sportlifestyle” brand owned by French retail conglomerate Pinault-Printemps-Redoute. Coetzee has been appointed program director of PUMAVision and chief curator of puma.creative.
“PUMAVision is PUMA’s way of uniting all initiatives that come under the heading ‘Corporate Social Responsibility’ and giving them a coherent direction and framework,” said PUMA Chairman and CEO Jochen Zeitz in a statement issued by the company. “It comes from a vision of a world that is better than the one we know now—a world that is safer, more peaceful and more creative. Through the programs of puma.safe (focusing on environmental and social issues), puma.peace (supporting global peace), and puma.creative (supporting artists and creative organizations), that vision becomes practical reality.” Coetzee will be based in Nairobi, Kenya, where he will expand puma.creative projects planned in Africa and help Puma gear up for the 2010 World Cup, which will take place in South Africa.
So how did Puma meet Coetzee? Last December during Art Basel Miami, the company partnered with the Rubell Collection to support the museum’s “30 Americans” exhibition of work by African-American artists (on view through May 30). It’s the latest in a series of appointments that distinguish Puma as a magnet for cutting-edge creative talent. Other recent hires include creative director Hussein Chalayan and Alexander McQueen, whose new Alexander McQueen Puma line of clothing and accessories hits stores this fall.
Previously on UnBeige: