The #RoyalBaby Is More Popular On Twitter Than @JustinBieber [STATS]

Unless you’ve spent most of the day trapped under something heavy, you’ve probably heard that the Duchess of Cambridge is in labour. Catherine and William arrived at St Mary’s Hospital in Paddington, west London, at 6am GMT this morning, and the royal push is now well underway.

The couple have not announced the sex of the baby-to-be, but that hasn’t stopped Twitter speculating. Indeed, mentions of the royal baby have reached such a fever pitch over the past 24 hours that they’re even outpacing tweets sent to the micro-blogging social network’s reigning l’enfant terrible, Justin Bieber.

Tweets mentioning the #RoyalBaby hashtag, which currently sits atop Twitter trends in the UK, have leapfrogged all replies sent to @JustinBieber, as seen in the Topsy chart below.

A couple of caveats here.

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