Ronda Rousey's UFC Fight Generated More Than 2.6 Million Social Interactions
This weekend, Ronda Rousey became a case in point for athletes looking to build event buzz on social media.
Social media and live sporting events have become practically inseparable. Last month the FIFA Women’s World Cup generated over 20 million interactions on Facebook alone.
According to data from social media analytics company Talkwalker, the Ronda Rousey/Bethe Correia fight at UFC 190 generated 2.6 million interactions in just seven days.
There was lots of pre-fight hype, which peaked shortly after the official weigh in, with more than 10,000 mentions in just one hour.
Ronda Rousey, the women’s bantamweight champion, was individually more popular than the entire #UFC190 hashtag, and drove a considerable part of the engagement of the event.
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