INFOGRAPHIC: Breaking Down Romney's And Obama's Facebook Fans

You can probably guess the basics about those who support Mitt Romney or President Barack Obama on Facebook: Romney's fans are generally older, Obama's tend to be younger, etc. But Compass Labs wanted to go deeper and discover the interests and engagement levels of those who support each candidate on the social network. They found that although Obama has roughly 22 million more fans than the Republican challenger, Romney's fans are much more engaged.

You can probably guess the basics about those who support Mitt Romney or President Barack Obama on Facebook: Romney’s fans are generally older, Obama’s tend to be younger, etc. But Compass Labs wanted to go deeper and discover the interests and engagement levels of those who support each candidate on the social network. They found that although Obama has roughly 22 million more fans than the Republican challenger, Romney’s fans are much more engaged.

Some favorite activities of Romney’s fans:

  • Basketball
  • Guns
  • Gardening
  • Football
  • Church
  • Quilting

Some favorite activities among those who like Obama:

  • Camping
  • Meditation
  • Stand-up comedy
  • Power walking
  • Playing computer games
  • Jigsaw puzzles

Fans of the two candidates have some things in common:

  • Both enjoy a good game of football or soccer.
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