Are eBooks the new format for rock and rollers? LA band Run Devil Run has lent their name, image and even some lyrics to Alaska based Decadent Publishing as the basis for a new five-volume paranormal romance series.
FishbowlLA reports: “Each book was inspired by a Run Devil Run song and written by a separate author (Rachel Carrington, Mari Freeman, Susan DiPlacido, Valerie Mann, Becca Dale). The titles will be published first in ebook format and then print, with some rather atypical tie-ins on the ebook front… ‘Customers who buy the series off our site will be treated to a free download of the coordinating song so they get the whole multi-media experience,’ says Heather Bennett, co-owner of Decadent Publishing.”
This seems like a great way for the band to reach a new audience and for publishers to introduce eReading to the band’s loyal fanbase. We expect to see more media cross over, as reading books on an eReader becomes as common as listening to music digitally.