Rolling Stone is launching an Indian edition this week. Their coverboys: Led Zeppelin.
1: Alternate covers will be made for the first issue four in all. Besides Led Zeppelin, Jay-Z is also one of the featured artists.
2: Editor Radhakrishnan Nair accepts that the mag is going after the Indian baby boomers. According to him, “We are looking at young 20 to 30 year-old (readers), but we know the magazine is quite popular with people of a slightly older demographic.”
3: The mag was licensed to Indian publisher MW.Com by Jann Wenner & co. with a catch: The EIC of Rolling Stone India will be Anuradha Mahindra, the wife of MW.Com owner Anand Mahindra. Just think of it as Rupert Murdoch & Wendi Deng x10.
4: Bollywood will, of course, be covered.
5: The launch party was awesome.