Denim company True Religion Apparel has a new VP of brand strategy, marketing, and PR. Jordan Daly has joined the company, and will be managing brand positioning, campaigns, special events, and other areas of the marcomms effort on a global scale. Previously, Daly was the VP of PR in the Americas for Burberry.
Joe Eyer has been named director of The Dewey Square Group’s new director of grassroots. Eyer has been with the firm for six years and was previously a principal in the group. The division also has two new principals. Tracey Lewis was the New Hampshire field director for Secretary of State Hillary Clinton during her 2008 presidential run and the general election director for President Obama’s New Hampshire campaign. And Jonathan Drobis, who has worked on a number of political campaigns, including President Obama’s and AG Jack Conway’s campaign for Senate in Kentucky.
Kavita Patel, a former health advisor to the Obama administration, has joined APCO Worldwide’s International Advisory Council. Patel is currently a fellow and managing director of the Brooking Institution’s Engelberg Center for Health Care Reform and an advisor to the Aspen Institute.
Eduardo Aguirre, former U.S. ambassador to Spain and Andorra, has also joined the APCO’s Global Political Strategies group. Besides the ambassadorship, Aguirre served in other roles during the George W. Bush administration. Currently, he’s the chairman and CEO of Atlantic Partners Group, a geopolitical business advisory firm.
IPG digital agency R/GA has launched an event marketing unit led by executives from firms including Crispin Porter & Bogusky and Lime PR. R/GA also has 189 openings to fill and will be launching new offices. More info via The New York Times.
Media and marketing agency Media Storm has hired Andrea Redniss as MD of the digital group. She was previously the SVP and MD of digital at Publicis firm Optimedia.