Roll Call: The Street, TBWA and Time Inc.

TheStreet announced that Ron Kost, Michael McCormack, Andrew Freedman and John Ferraro have joined the advertising sales team as directors of advertising sales under the leadership of group’s vice president, Patrick Dignan. They will be responsible for working with advertisers to sell its brands including TheStreet.com, MainStreet.com and TheStreet TV digital network. Ron Kost worked with startup and blue chip media companies for many years and spent the past four years with new media companies like GigaOM media and PSN Inc.