Roll Call: SHIFT Communications, SHADOW PR, Smithsonian Media and More

SHIFT Communications has announced the addition of Victoria Shaw as vice president in its San Francisco office. She joins SHIFT with more than 14 years of communications and marketing experience working with organizations of all sizes — from start-ups through Fortune 500 companies. She will be responsible for building SHIFT’s growing portfolio of B2B and B2C emerging brands. (Release)

SHADOW PR, a full-service fashion, beauty, lifestyle and hospitality publicity agency based in New York City, has announced that Liza Bychkov and Michelle Davidson have been named partners.

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