Roll Call: PGOA Media, Hearst Magazines, Bloomberg Media Group and More

PGOA Media has appointed Andrew Becks to the newly-created position of vice president of audience development. Becks, who begins his position immediately, brings a wealth of digitally-centric experience to the table. Prior to joining PGOA Media, Becks was director of audience development at Scripps Network, where he was responsible for developing customer acquisition and engagement strategies for Food.com, CookingChannelTV.com as well as FoodNetwork.com. He also co-founded 84 & 85, a digital marketing and technology consulting firm. (Minonline) Hearst Magazines announced the appointment of Todd R. Haskell to the new role of senior vice president, chief revenue officer, Hearst Magazines Digital Media, effective September 3. Haskell, 44, will be responsible for driving the sales and marketing revenue for Hearst Magazines Digital Media’s 24 sites, including magazine brand sites Cosmopolitan.com, Esquire.com, Elle.com and GoodHousekeeping.com and pure-play digital brands including RealBeauty.com. Since 2007, Haskell was group vice president, advertising for NYTimes.com, the leading news site on the Web, reaching 50 million unique global readers each month (ComScore), responsible for all advertising revenue as well as cross-platform sales for American and international fashion, retail, travel, culture and sales offices in Europe and Asia. From 2004 to 2007, he managed advertising business development at The New York Times. (Release) Justin Smith, president of Atlantic Media, will be joining Bloomberg Media Group as CEO. Smith succeeds Andy Lack, who will be taking on the new role of chairman of the Media Group. At Atlantic Media, Justin spearheaded The Atlantic’s dramatic transformation from a largely print-centric magazine to a digitally-led multi-platform franchise. (Bloomberg.com) AddThis announced the appointment of Scott Allan as the company's first chief marketing officer. Allan brings more than two decades of product marketing and marketing communications experience to his role at AddThis, where he will be responsible for managing and driving the company's internal and external marketing communications programs. Allan joins AddThis after six years with Rakuten LinkShare, including the last two as senior vice president of global marketing responsible for running the company's public relations and all internal and external marketing communications. Prior to that, he was the director of marketing, working closely with the sales, client services and product development to drive consistent messaging across all channels. (Release)

Social Pro Daily

Roll Call: PGOA Media, Hearst Magazines, Bloomberg Media Group and More

Elizabeth S. Mitchell

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Elizabeth S. Mitchell