ABC News SVP/chief spokesman Jeffrey Schneider announced that he will be leaving the network to launch his own PR firm, Schneider Global Strategy. Our sister site TVNewser noted that Schneider will remain at ABC through the upcoming midterm elections and that ABC News and Disney/ABC TV will be the first clients at his media relations/crisis management-focused firm. After Schneider’s departure, his former deputy Julie Townsend will run the ABC PR team.
FleishmanHillard opened its first Brazilian office in the country’s largest city, Sao Paulo, with the help of local communications holding company Groupo In Press. Junia Nogueira de Sá, a veteran journalist with a history of performing communications work for both public and private entities in Brazil, has been appointed as managing director of FleishmanHillard’s operations in that country. Groupo In Press also involves public affairs and government relations services as well as In Press Media Guide (sports PR), Vbrand (multiplatform videos), and MAP – Mapeamento, Analise & Perspectiva (analysis and measurement).
Arthur Schwartz has joined MWW to serve as SVP/AD of the company’s corporate comms practice. Interestingly, the release describes Schwartz as “a Respected GOP Operative” while MWW CEO Michael Kempner is known for his work in Democratic circles. Schwartz will bring his experience working with clients in heavily regulated industries to bear on responsibilities including “strategic consulting and communications, government affairs, crisis management and litigation strategy,” which he will lead for MWW clients.
Lara Leventhal will be deputy managing director in Ogilvy PR’s London office, effective November 3rd. Gorkana notes that Leventhal previously served as MD at UK independent firm Eulogy!, developing the group’s brand proposition and managing client growth. Before joining Eulogy!, she spent four years as MD/deputy head of corporate reputation at MHP after stints at Weber Shandwick and Four Communications in the UK.
Tom Estey Publicity & Promotion has added a Boston office (in the Beacon Hill neighborhood) to existing locations in Manhattan and Beverly Hills. Estey served as Assistant Director of Media Relations at Northeastern University before joining BWR PR, where he worked as senior VP of talent and music before running the firm’s Manhattan office. The firm, which Estey founded in 1997, represents a wide range of actors, musicians, chefs and authors.
Nancy J. Friedman Public Relations is moving out West. The firm just opened its second office in Santa Monica, California, tapping account director Lisa Goldstein to run the new space. Founder Nancy Friedman writes, “Expanding to Los Angeles has always been part of our strategic growth plan, and I’m overjoyed to have finally established our presence there”; the new office’s first project was Hotel Week L.A., an ongoing promotion involving 16 area hotels.
New York’s Susan Magrino Agency hired Katie Lee Pollack as director of digital marketing. Lee joins the firm from the ad world, where she served as manager of brand experience at DigitasLBi and worked with clients KitchenAid and Jenn-Air. Before joining Digitas in 2011, Pollack spent three years on the accounts side at Edelman. Magrino made the hire in order to expand upon its own content strategy and social services offerings.