Lippe Taylor turned to the editorial side in hiring Abby Gardner, its new VP of content. Gardner brings extensive journalistic experience to the newly-created role: she served as a writer/editor at traditional pubs like Jane, Allure, and YM in addition to all-digital roles at Fashionista, xoJane, Marie Claire and Cosmopolitan. Before joining the firm, Gardner worked as a freelance consultant advising media brands like US Weekly, Self, Refinery29 and more on content and social media promotional strategies. At Lippe Taylor, Gardner will perform the same sort of role in helping the firm’s client’s like Elizabeth Arden and Vitamin World reach engaged, primarily female audiences.
She’s also quite good at Twitter:
If you thought last night’s Snow Twitter was annoying, you should def avoid this am’s “I’m personally offended by the lack of snow” Twitter.
— Abby Gardner (@abbygardner) January 27, 2015
New York’s Porter Novelli hired Christine Cea, formerly senior director of marketing communications at Unilever, as its new global consumer practice leader. The move marks a return for Cea, who spent five years with the organization’s New York and London offices and served as its consumer practice lead in the UK. At Unilever, Cea directed brand PR, social media, and health and wellness marketing for brands like AXE, Lipton, and Dove; she also helped launch the “corporate branding initiative”/CSR campaign Project Sunlight. (Release)
Travel-and-hospitality-focused integrated marketing agency MMGY opened its first European office in Madrid. Travel marketing specialist Chris Pomeroy, who most recently served as CEO of Interface Tourism Spain and minister of tourism for the government of Oceana, will lead the new office as director of global strategies and client service. He will also oversee future overseas expansions as part of MMGY’s Travel Consul, a coalition of like-minded international agencies formed in 2014. (Release)