Ketchum named Bill McIntyre director of its Washington, D.C., office. An award-winning communications professional, McIntyre brings more than 25 years of experience in communications to the role, including work in journalism, association communications and agency public relations, where he built his reputation as an innovator in advocacy strategies, crisis communications and integrated digital engagement.
McIntyre most recently served as executive vice president and group head for the Washington, D.C., office of Edelman. He led digital and traditional public affairs, grassroots and consumer marketing programs on behalf of leading companies and associations in the U.S., Canada and European Union, growing revenue and staff along the way. In addition, he is an adjunct professor in Georgetown University’s School of Continuing Studies, where he teaches graduate-level courses that focus on digital and traditional communications. Prior to joining Edelman, McIntyre served in leadership positions and, ultimately, as CEO of Grassroots Enterprise, Inc., a high-tech communications firm that specialized in bipartisan grassroots communications support for causes, products and companies. (Release)
MMG, part of Ketchum, announced the appointment of Helen West as president, effective Jan. 1. She succeeds John Benbrook, who is departing MMG to become CEO of a Pennsylvania-based publishing company. West, whose most recent role was vice president of strategic development, is a pharmaceutical industry veteran with more than 20 years of experience in clinical research. West joined MMG in 2005 as general medicine therapeutic lead, developing and executing global patient recruitment and retention programs across indications and patient populations. In her most recent role leading strategic development, she continued to contribute to the development of recruitment strategies, but also has been driving strategic development for the company, including innovations, partnerships, and initiatives that move MMG forward. West also has held leadership roles at MMG in operational management, business development, marketing, and site support and field recruitment. (Release)
Allison+Partners announced that it has appointed James Florez to be general manager of the agency’s Dallas office. Considered one of the Southwest’s leading marketing and communications strategists, Florez is charged with strategic counsel, business development, increasing the agency’s brand awareness in the region and growing the Dallas team. With expertise in integrated campaign strategy and data-driven branding, Florez has spent more than two decades studying the minds of individuals, influencers and opinion shapers in the B2B, non-profit, government and consumer market segments. In his new role, Florez will work closely with Allison+Partners’ clients. Florez will use the Dallas team’s strengths in corporate communications, public affairs and crisis management to continue to expand the business while leveraging Allison+Partners’ network to develop new areas of focus in energy, healthcare, technology, real estate and consumer goods and services. (Release)
Hotwire PR hired Rebecca West, co-founder of Atomic PR, to lead its San Francisco office. West spent 15 years with the Atomic organization, most recently leading its H3O Communications; Atomic was acquired by Grayling in 2011 and formally changed its name in January of this year. Hotwire’s first West Coast office, which opened in 2013, currently employs a team of five who will be managed by West moving forward; clients include Broadband TV and Rakuten. Associate Director Annette Leach, who led the office until West’s hire, will remain with the firm in her current position. (The Holmes Report)
GCI Health announced the promotion of the leader of the agency’s media relations team, Becky Lauer, to executive vice president. Becky will continue to oversee the agency’s media department, which provides strategic counsel and support across all GCI Health’s account teams. Heading into 2015, she will continue to expand her team across all traditional and digital media and mentor account teams to ensure they are building key relationships, tackling the latest changes in the media environment and communicating emerging media trends to their clients in ways that resonate. For the past 35 years, Becky has entrenched herself in nearly every aspect of the media, from spending 20 years as a producer for CBS News to seamlessly making the transition from reporting the news to creating it. Fifteen years into her agency career, she still wears her producer’s hat, utilizing her media acumen in developing and shaping stories reporters want to cover. The in-depth relationships she fosters allow her a unique ability to serve as a broker between agency and media.