Roll Call Headline Faux Pas 101
Headline writers should shudder to read the “News Alert” put out by Roll Call this morning. “No Shocker: King Joins Democratic Caucus.” Even if it is no shocker to them, writing a headline like that is not going to get readers to actually read the story. If it’s no shocker, why bother? Maddening bottom line: Roll Call refuses to write catchy headlines and it’s a rap that continues to dog them even after their so-called big redesign Tuesday.
The only publication that deserves to be dinged worse than Roll Call for its poor headline choices is TWT, which had no headline.
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