Roll Call: Edelman, Havas, TLC, and Videa

Staffing news from around the industry.

Edelman added two new executives to its West Coast operations in an attempt to expand upon its food and culinary offerings.

Liz Foster will be SVP of consumer media services in Edelman’s San Francisco office; Foster, who brings nearly two decades of PR experience to the new role, was previously publicity/marketing director for cookbook publisher Phaidon.

Katie Goldberg will be SVP at Edelman’s Seattle office, overseeing West Coast-based food accounts. Prior to joining the firm, she served as SVP of comms at Major League Gaming, producer of gaming tournaments. Previous roles include include more than four years as VP of consumer PR for Martha Stewart Living Omnimedia, but Goldberg is a familiar face at Edelman, where she worked in accounts for approximately seven years.

Havas PR announced the opening of its first office in Phoenix, Arizona this week. The agency’s latest location will focus on “public relations, corporate communications, Hispanic media relations, social media and digital marketing” — and instead of hosting a grand opening celebration, Havas will instead conduct a “Community & Cause” strategy session for local non-profits. The firm also made several new hires: Angela Carrasco will handle Hispanic outreach while Stephanie Clarke and Katie Snyder will manage accounts. (Release)

TLC today announced that Scott Lewers has been named senior vice president of Multi-Platform Strategy, effective immediately. Lewers, who was most recently SVP of Programming for Discovery Channel, will work across business critical groups, including Digital, Social, Production, Marketing, Communications, Programming, and Sales, to identify opportunities to expand the network’s reach with its audience on-air, online, and across social platforms. (The Wrap)

Videa announced that Mary Barnas and Archie Gianunzio have joined the company as vice president of platform adoption and vice president of sales, respectively. They will expand upon Videa’s success in providing advertisers and agencies with direct access to purchasing local television station inventory through the company’s simple and transparent automated platform and its partnerships with local stations and national rep leadership. Barnas will be responsible for working with agencies to provide them with an understanding of the advantages and efficiencies of Videa’s automated products and services as well as managing agencies through platform adoption. Gianunzio will develop strategic partnerships to drive engagement with Videa’s platform and services across local broadcast television groups and national rep firms. (Release)