After nine months as CEO of Newsweek/Daily Beast, Baba Shetty has rejoined the ad industry, assuming the role of chief strategy and media officer at what is now DigitasLBi. Shetty will assume his role in mid-August and will work out of the Boston office, reporting directly to Digitas North America CEO, Tony Weisman. Prior to his most recent gig in the publishing world, Shetty spent seven years at fellow Boston-based agency Hill Holliday, where he last served as chief strategy officer. During his career, the returning ad exec also served as a managing director at Fallon and worked on the client side in marketing/comms at BMW early on. (AgencySpy)
Roll Call: DigitasLBi, Clear Channel Outdoor Holdings and Everyday Health, Inc.
Clear Channel Outdoor Holdings, Inc. announced the appointment of Renee Jordan as executive vice president and chief strategy officer for its business in the U.S. and Canada. In this role, Jordan reports to Suzanne Grimes, President and Chief Operating Officer of Clear Channel Outdoor – North America, and joins the North American executive committee, which Grimes leads. In her new position, Jordan will lead strategic planning and business development to help Clear Channel Outdoor – North America to further its position as the out-of-home market leader. Jordan will be responsible for creating new revenue opportunities by distinguishing the company with new offerings, capabilities and enhancements. Areas of focus will include emerging out-of-home technologies, mobile and social integration, digital product development, strategic partnerships and the architecture of new business models to accelerate growth. (Release)
Everyday Health, Inc. has announced that Ivan Oransky, M.D., formerly executive editor, Reuters Health, has joined the company as vice president and global editorial director for MedPage Today. Oransky joins Everyday Health’s roster of MD reporters and contributors including Sanjay Gupta, MD, and Kevin Pho, MD. Oransky’s primary responsibility will be to lead the global content strategy by developing new MedPage Today offerings in news, features, and commentary. MedPage Today publishes daily, reaching 35 medical specialties as well as healthcare administrators, policy-makers, and medical researchers. (Release)