While Apple was the exclusive launch partner for HBO Now, it is going to have to share Showtime's new stand-alone streaming service when it debuts in early July.
Today, Showtime announced that it has additionally partnered with Roku and Sony's PlayStation to offer the service—which will also be called Showtime—via Roku players, Roku TVs and the PlayStation Vue cloud-based TV service. On Wednesday, Showtime said it would be available on Apple devices but noted that it would be announcing additional platforms and providers "soon."
"Both platforms have distinct and loyal audiences, and together they will build on our service and greatly expand the number of homes that will have access to the Showtime service over the Internet," said Matthew Blank, chairman and CEO of Showtime Networks. "This is fundamental to Showtime's strategy of putting the choice in the hands of the consumers regarding how, when and on what unique devices they watch our programming."
The Roku and PlayStation deals mean that unlike HBO's exclusive three-month window with Apple—which will expire in July, just as Showtime's service launches—Showtime will be debuting its service with multiple partners as it tries to make the biggest splash possible for its OTT launch.
That's also why the premium cable network is offering the Showtime streaming service at a discount—$10.99 a month, $4 less than HBO Now.
Subscribers to the new service will be able to stream the live broadcast of Showtime's East Coast and West Coast feeds and have on-demand access to every season of Showtime's series, along with the premium network's movie, documentary and sports programming.
Showtime hasn't yet set a date for the launch but has said the service will be available before the July 12 season premieres of Ray Donovan and Masters of Sex.