Another Grand Slam for Roger Federer's Sponsors

One of the world's slickest brand ambassadors is on the cusp of an 18th major title.

High-end coffee machine maker Jura Inc. has been partnered with tennis superstar Roger Federer since 2005. The Swiss company, which has U.S. offices in Montvale, N.J., recently re-upped with Federer through 2020.

Federer is already a blue-chip brand ambassador. But on Sunday, he will also be competing in the Australian Open final at the astounding (tennis) age of 35. If he wins, against either Rafael Nadal or Grigor Dimitrov, Federer will add an 18th Grand Slam title in Melbourne, tying on the larger professional-sports spectrum Jack Nicklaus.

Either way, it’s an ace right down the middle for Jura and Federer’s other sponsors Rolex, Mercedes-Benz, Moët & Chandon, Wilson and NetJets.

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