Rodale Surveys Customer on Spending Plans
Health and fitness publisher Rodale surveyed readers about their spending plans, and, perhaps not surprisingly, the findings showed that amid tough economic times, its customers are committed to maintaining spending on their own well-being.
Rodale, publisher of titles including Prevention, Men’s Health and Women’s Health, hopes that the survey findings will bolster its standing with advertisers in a punishing ad climate. This year through April, year-over-year ad pages at Prevention fell 23.4 percent to 276, per the Mediaweek
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