Rodale, MSN Shape Up, Launch Fitbie

Rodale launched a new health channel on MSN, delivering fitness, nutrition, and weight-loss content to Fitbie, which is now part of the MSN Lifestyle portfolio.

Fitbie will deliver interactive multimedia content from Rodale’s brands, and the channel is powered by MSN and accessible via the portal’s home page and from all Rodale online properties.

Rodale vice president of creative services and digital product development Steve Madden said:

Working with MSN to launch Fitbie is a perfect fit for Rodale. Our mission is to improve personal health, and teaming up with a digital pioneer as respected as MSN to introduce this new property puts us squarely at the forefront of the digital health revolution.

MSN regional partner executive producer Scott Moore added:

MSN takes great pride in relationships with leading brands like Rodale to deliver expert lifestyle content to our vast audience in compelling and engaging ways. Rodale is the authority in the health space, and we’re excited to expand our lifestyle offerings with this unique online experience.