Rodale, MSN Shape Up, Launch Fitbie
Rodale launched a new health channel on MSN, delivering fitness, nutrition, and weight-loss content to Fitbie, which is now part of the MSN Lifestyle portfolio.
Fitbie will deliver interactive multimedia content from Rodale’s brands, and the channel is powered by MSN and accessible via the portal’s home page and from all Rodale online properties.
Rodale vice president of creative services and digital product development Steve Madden said:
Working with MSN to launch Fitbie is a perfect fit for Rodale.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in