Rodale Inc. Announces Agreement With Australia's Pacific Magazines

Rodale Inc. announced today that they are entering into a partnership with Pacific Magazines in Australia (home to Men’s Health Australia, Women’s Health Australia and Prevention Australia in addition to the Seven Network) to sell books through direct response. Through the deal, Pacific Magazines will be the sole distributor of Rodale-branded books in that country, and will also make them available online and in magazine.

Ozzie readers can look forward to ordering Prevention’s Flat Belly Diet! as the first book made possible through the agreement, with Men’s Health‘s and Women’s Health’s Big Book of Exercises appearing soon.

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