Rodale First Quarter Revenues Drop 23.3%
Men’s Health publisher Rodale announced its first quarter results today, revealing a 23.2% dip in revenues compared to the first quarter of last year.
Not surprisingly, Rodale’s president and CEO Steven Pleshette Murphy chalked the decrease up to an anemic ad market but pointed out that the company’s consumer products are still drawing readers.
“Most of our magazines are seeing year-over-year newsstand growth this quarter,” he said.
Even more good news: web sites for Men’s Health and Women’s Health set records for page views and unique visitors, respectively, during the first quarter of 2009.
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