Standalone Hyperlocal Website Rockville Central Moves to Facebook

I recently visited Rockville, MD and learned about an interesting development that the city has done with their hyperlocal city website Rockville Central — they have migrated operations from a standalone website to a Facebook page. Their standalone website remains as an archive of past posts, but as of March 1, 2011, stories, photos and more can be found only at their Facebook page. At a time when news organizations are strategizing their online strategies, is Rockville Central’s big shift a bold move or a big mistake?

Facebook’s online ubiquity cannot be ignored.