Rocawear Decides That Occupying All Streets Was a Bad Idea
People love Jay-Z and his Rocawear clothing brand. But people did not like the fact that they decided to co-opt the Occupy Wall Street movement to turn a quick buck on sales of a t-shirt. After appearing for sale on the Rocawear site, the offending garment has been removed.
The t-shirt, first seen on Hova in a photo with Russell Simmons, caused problems when the company revealed that none of the proceeds from the sales of the shirt would go to fund the movement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in