Robert Gibbs on New Comm. Strategy: 'The Only Way to Get Somebody to Stop Crowding the Plate is to Throw a Fastball at Them. They Move.'

The White House communications team is no longer taking prisoners when it comes to dealing with adversaries in the media. The administration, instead of just working through the media to fact check stories and statements, is going direct to the source.

The president approves the strategy, telling aides to “call ’em out,” when it comes to “pundits, politicians and outlets that make what the White House believes to be misleading or simply false claims,” writes TIME‘s Michael Scherer in a story

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