Robbing The Family — Did CityVille Steal Its Players From FarmVille?

Thanks to the extraordinary tech team over at AllFacebook.com, I was able to retrieve historical data on FarmVille for this particular piece. CityVillians (and other gaming analysts for that matter) believe that FarmVille has been losing massive amounts of users to the almighty and unstoppable CityVille. If the pundits are correct, CityVille must have been a thief in the night. On the other hand, critics could have done a quick and imprudent analysis of the two games that created a fallacy between these two gaming titans

Thanks to the extraordinary tech team over at AllFacebook.com, I was able to retrieve historical data on FarmVille for this particular piece. CityVillians (and other gaming analysts for that matter) believe that FarmVille has been losing massive amounts of users to the almighty and unstoppable CityVille. If the pundits are correct, CityVille must have been a thief in the night. On the other hand, critics could have done a quick and imprudent analysis of the two games that created a fallacy between these two gaming titans.

Back in March of 2010, FarmVille was at its peak with 84 million monthly active users. Shortly after this event, MAU began to decline. If you are to compare the two games at this very moment, it looks as though CityVille is taking gamers away from FarmVille. However, if you take a look at the historical data of FarmVille, the game’s dive occurred well before than CityVille’s rise.

As of today, FarmVille has 56.1 million monthly active users – about 20 million users less than a year ago. The 20 million user shift did not occur from CityVille: CityVille did not appear until December of 2010. For us to conclude that CityVille was the downfall of FarmVille is inaccurate and careless. If you think that taking a look at FarmVille’s daily active users will make a difference, think again.

According to AllFacebook.com, FarmVille’s daily active users remained steady during CityVille’s release. Dips in gamers occurred during the holiday break, but mostly due to the lack of users at work. By looking at the data, massive amounts of FarmVille users did not jump from one game to the other – causing FarmVille’s decline. Historical numbers show that FarmVille, as record-breaking as it was, steadily reached its downfall.

CJ Arlotta covers the world of social gaming for development firms as well as the average consumer. Currently, he is accumulating more knowledge of the international gaming market to follow and understand what global developers may need to compete with already striving markets.