Visiongain’s latest research indicates roaming revenues will reach over $66 Billion in 2016. Mobile Network Operators need to make the best of this opportunity and prepare themselves. Such revenues will create new challenges and opportunities that are forming the roaming standards, particularly with the arrival of Long Term Evolution, a 4G wireless broadband technology developed by the Third Generation Partnership Project.
In Visiongain’s report about Global Mobile Roaming, 2011 is the year that LTE services are being introduced worldwide. The report speculates that LTE will have a “transformative effect on the roaming sector.”
LTE roaming revenue forecast from 2011-2016 breaks down into regions, segments and service types. The forecast not only affects MNOs but investors and affiliates. They need to position themselves effectively with the current market and the future market.
European MNOs cut roaming tariffs in relation to EU regulations from 1 July 2011. International regulatory bodies are taking action with regards to roaming costs, and now is the time to capitalize with smart and effective pricing strategies.
“Operators need to deal swiftly with data pricing and bill shock, to ensure subscribers utilize roaming services in increasing numbers,” according to Visiongain’s report.