Move over, GQ? Road & Track, the 66-year-old car magazine has gotten a serious tune-up. The Hearst Magazines title is introducing a new look, content and focus with the May issue that editor in chief Larry Webster and publisher and CRO Felix DiFilippo are hoping will set the book apart from its car-obsessed competitors and give it a men's magazine feel.
The overhaul began last summer when Webster joined Road & Track from Popular Mechanics, moving the magazine’s headquarters to Ann Arbor, Mich.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in