Ring the Alarm! Weber Shandwick Launches Crisis Simulator

This sounds intense: Weber Shandwick has introduced FireBell, which simulates in real-time what it’s like to be “under attack” in social media. The application was designed by Weber and mimics a social media crisis in Facebook, on YouTube, and in other platforms.

A drill team comes up with a scenario and creates offline versions of the client’s social media pages as well as critical blogs, Facebook “anti-fan” pages, and other outside social media sites. During the drill, the crisis unfolds and the client experiences the communications that would occur in a real crisis.

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