Rihanna's Sexy Image Gets Her Dropped as Nivea Spokesperson

“Demure” isn’t the first word that comes to mind when one thinks of recording superstar Rihanna. Her fierce sex appeal and unapologetic attitude have helped her accumulate millions of devoted fans and followers along with a series of lucrative corporate endorsements. Unfortunately, Stefan Heidenreich, the new head of Nivea’s parent firm, Beiersdorf, does not seem to count himself among her supporters.

According to the Daily Mail, Heidenreich recently decided that Rihanna, who has appeared in a series of advertisements for Nivea to celebrate the company’s 100th anniversary, should have been considered a “no go” from the start, and isn’t a good fit for the company’s family-friendly image.

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