Riffle Is New Tool For Book Discovery

Odyl, a New York-based company that works with publishers to create marketing content on Facebook, has a new tool available to help readers discover books.

Riffle, which is currently in beta, is designed to let consumers share books they are reading with their friends and discover new books by checking out what their friends are reading. Though details about the tool are limited, the website has more: “Riffle is about books. Get inspired and read more.” To get an invite, follow this link.

Odyl has created a number of Facebook campaigns for books including Confessions of a Guidette photo contest which Simon & Schuster used to promote Snooki’s book, as well as a Facebook page for HarperCollins’ Vampire Diaries books.