Rick Berman's Sweet Scam

Richard Berman, or Rick Berman, the public affairs consultant and lobbyist 60 Minutes named “Dr. Evil” has a new, very sweet campaign.

On behalf of the food industry, the 30 person firm Berman and Company put together an ad and internet campaign under the guise of his Center for Consumer Freedom non-profit on behalf of the food industry called Sweet Scam (see ad above). Its purpose is to show consumers (and media) that “Big Sugar” is spinning lies about the “little guy”: high-fructose corn syrup.

The ad got the National Honey Board a rare piece