As BuzzFeed’s first, former and so far only Los Angeles bureau chief, Richard Rushfield saw his fair share of solid Web traffic reports. But he has now moved on to a company where those numbers are truly spectacular.
FishbowlLA tipsters inform that Rushfield joined Yahoo Entertainment a few weeks ago as features editor. Sure enough, we found what looks to be a first bylined item, dated May 30. Although we imagine much of Rushfield’s day-to-day duties will fall on the enterprise and long-lead assignment side.
Rushfield joins Yahoo Entertainment on the heels of former TMZ GM and L.A. Times vet Alan Citron’s arrival as business lead. The LAT genealogy also extends to Yahoo editor-in-chief Scott Robson, who worked with Rushfield at The Envelope. At this rate, we wouldn’t be surprised if Patrick Goldstein is soon announced as a Yahoo columnist.
Another great piece of the Yahoo Entertainment opportunity for Rushfield is the fact that celebrity news website OMG! is now firmly embedded to a nightly syndicated TV program. And vice versa. We look forward to seeing what Rushfield brings to the Yahoo content buffet and offer our heartiest congrats to him for making this Web traffic quantum career leap.