Dartmouth Researchers High on Facebook Ads for Marijuana Study

Hopefully, Facebook and other social networks will get over their FOCC (fear of cannabis content) and allow more marijuana discussion to take place within their walled gardens.

With the goal of learning more about people’s cannabis-consumption patterns, professors and students from Dartmouth College’s Geisel School of Medicine in New Hampshire surveyed nearly 3,000 people on a wide range of marijuana-consumption-related topics.

In order to have a statistically relevant study, the researchers needed a representative pool of cannabis users from across the country—not an easy challenge, especially considering the fact that marijuana is still against the law in the majority of the nation.

The researchers looked no further than Facebook’s unique ad platform, where creating an ad and targeting a niche audience, like pot smokers, is just a click away.

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