Rich Gorman Reveals Green Branding Secrets

According to Rich Gorman, more and more companies are getting serious about green activism and social responsibility—and that is very much a positive thing. While reports about planetary peril are increasingly common—and increasingly worrisome—there are efforts that corporations can take to make a difference, and many of them are seizing the opportunity. From the use of recycled products to “paperless” office settings, companies can do much to help the environment.