R/GA C/EO: 'How Did Yahoo Begin Looking Old And Rupert Murdoch Begin Looking Young?'

In a splashy presentation at the 2006 American Magazine Conference, R/GA CEO Bob Greenberg warned magazine executives to not fall asleep at the wheel when it comes to the potential of the Internet, and to push change rather than react to it, and to become “fearless in spite of quarterly reports.”

“Content doesn’t end at publication,” Greenberg said while showing off his New York-based advertising agency’s campaigns and interactive Web sites built for mega-clients like Nike and the relaunched Nike.com.

Greenberg, whose left arm was in a stylish black sling, also warned advertising agencies of losing focus on the customers.

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