Revolving Door: Mark Breitbard Named Chief Creative Officer of Old Navy

You’d think that Old Navy, Gap’s bargain-priced little brother, would thrive in a poor economy—surely, the time is right for twelve-dollar sweaters for the whole family. Not so much. In December, comparable store sales at Old Navy were down 16%, compared to 8% last year. And so Gap Inc. is bringing back Mark Breitbard, who left the company in 2005 for posts at Abercrombie and Fitch (where he launched its Banana Republic-esque Ruehl brand) and then Levi Strauss & Co.