Facebook Takes Steps To Identify Pages, Groups That Should Not Feature Ads Due To Their Content

Facebook is taking steps to avoid situations where brands find their advertising placed next to content they find objectionable, announcing in a post on its Newsroom that it will implement a new review policy Monday regarding which pages and groups are suitable for advertising to appear next to their content.

Facebook is taking steps to avoid situations where brands find their advertising placed next to content they find objectionable, announcing in a post on its Newsroom that it will implement a new review policy Monday regarding which pages and groups are suitable for advertising to appear next to their content.

One of the most prominent changes the social network is making is no longer displaying right-hand-side ads on pages that sell adult products.

Facebook said the process would be manual at first, cautioning users, “We’re not going to be perfect, but we’ll be much better.”

Its announcement read:

Facebook is a place for people to connect and share.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in