Paywalls were a popular April Fool’s Day subject, as Digg followed up the paywall that exclusively targeted employees of The New York Times and Winnipeg residents, “announced” earlier Friday by The Huffington Post Media Group president and editor-in-chief Arianna Huffington, with its own take on the concept: the reverse paywall.
As the new guy at Digg, I’ve spent a lot of time thinking about how to make a big impact and move things dramatically forward. What do our users really want? What is the secret to Digg’s success in the past and the key to its future? Do people come here for the quality content, the engagement with the community, or the fun of the game? Or is it cute cat videos and anything with a light saber?
Well, who knows? But we do know one thing about people: They like getting PAID.
But how? Welcome to the future of killing time on the Internet, and getting paid for it: Digg is implementing a reverse pay wall! We believe this will greatly enhance the Digg experience. Early reaction from test users has been great. Can Duruk, developer at Digg, sums it up well:
“I thought Rebecca Black’s ‘Friday’ video was great now that I got paid to watch it!”
Our investors have also been very positive on the idea. Brett Bullington’s reaction was immediate and enthusiastic:
“People like getting paid!”
Registration for the new program, “The Get Paid-wall,” is simple — just sign up for a regular Digg account, and you’ll be notified as soon as the program launches.
As always, we welcome community feedback. Let us know what you think!