ReverbNation adds feature to let artists compare their Facebook ad campaigns to those in similar genres

ReverbNation, which provides online tools for artists and music venues to connect with fans, today introduces an update to its Facebook ad platform so artists can understand how their campaigns perform compared to others in similar genres.

Promote It is ReverbNation’s platform that simplifies advertising terms and frames Facebook campaigns in a way that relates specifically to artists. For example, instead of asking users to decide between broad category targeting and specific interest targeting or enter a list of interest keywords, as Facebook’s self-serve tool does, Promote It asks artists to “name five artists whose fans might like your music.”

Now

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in